Pricing update for EU/UK customers: Inclusive VAT for transparent pricing

We are pleased to announce a significant update to our pricing structure for customers in the European Union and United Kingdom. This change, aimed at enhancing transparency and customer satisfaction, involves the incorporation of Value Added Tax (VAT) into the displayed price of all plugins on our website for EU/UK customers. This initiative ensures that the price you see is the price you pay, with no surprises at checkout.

For years, we have complied with EU/UK regulations by adding VAT, charged at the rate of the customer’s billing country, during the checkout process. While necessary, this approach often led to the final cost being higher than customers initially expected.

On March 25th, our website will be unavailable for a short while, after which all prices displayed for customers in the EU and UK will include VAT. It's important to note that this change does not signify an increase in the cost of Neural DSP's plugins. Instead, it reflects a commitment to transparency in pricing.

This shift to an all-inclusive pricing model comes with an added benefit for customers: a decrease in the average price across the EU and UK markets. To make this change, we averaged the VAT amount across all EU countries and the UK to calculate what the new plugin prices should be with VAT included. We then adjusted the prices to balance for the number of countries that have a higher tax rate than the rate in our largest markets. As a result, there is an average price decrease of €3.11 for our products in the EU and UK.

Customers located outside the European Union or UK will see no change in the current pricing structure. Prices will continue to be displayed without VAT included. Customers in the United States will experience the same process as before, with taxes applied at checkout according to their billing state.

We hope that by ensuring that the price displayed is indeed the final price, we can eliminate any potential confusion at checkout, making the purchasing process smoother and more transparent.